It was just announced that Jerry Bruckheimer would return to Paramount Pictures, his original home studio, to produce films for the next several years. It was also announced that he would resuscitate the 48 Hours and Top Gun franchises.
What got me excited, but seemed missing from the report, was the financial impact that announcement will have on Los Angeles. Or, maybe somewhere else.
Bruckheimer makes BIG films: Pirates of the Caribbean, Flashdance, The Bad Boys franchise, Days of Thunder to name only a few. BIG films mean BIG MONEY. It would not be surprising to learn after the films are produced and released they cost in excess of $200 million each. My sense is that number is probably small compared to what it will be when all production and marketing costs are tallied, but whatever they are, there was in that announcement the implied statement that they are about to spend in excess of $400 to $500 million dollars on these franchises.
Do you have any idea how many people will be hired to work on those films? hundreds, if not thousands. And, there are the service companies , suppliers and facilities that will get work. They too hire lots of people and will need many more to fulfill the BIG film requirements. Then there are locations to be selected and special effects and CGI requirements. Add travel, food, transportation and the list of needs just goes on and on and on. And all of them can be satisfied in Encino, Van Nuys, Santa Monica, San Bernardino, Culver City and dozens of other Los Angeles area cities and towns. There is an explosion of jobs on the horizon.
When I published The Hollywood Reporter I liked to refer to the entertainment business as a job creation factory. No other industry consistently creates jobs each and every time a film is released. Look at the end credits of any big budget film, the names are still rolling when the last of the popcorn is removed from the theater floors. Every name on that list was someone who got paid to do a job. Sadly they all have to go out and find another job but they know this is the town and the business where most of those jobs are created.
This announcement has to be huge news for Los Angeles. BUT. You don't think every other facility in the world can do the math? Locations around the world will travel here with every incentive they can muster to attract those film expenditures to their state or their country. Why not do CGI remotely from New Mexico, or go to England for sound stages, or edit off shore, score the music with the Seattle Orchestra, or use overseas talent and get additional funds? Tax incentives will be guaranteed, financial support will be offered. For every dollar spent on these Bruckheimer films there will be dozens of competitors willing to offer whatever it takes to move those dollars to their borders or shores.
The dollars are all currently unallocated but all of them will eventually be spent, but only once. Every job filled will be one time only, every service acquired can't and won't be acquired again, once the money is allocated that's it. It is gone for good. But every dollar, all hundreds of millions of them, will become available and will be spent, that is the bottom line of the announcement. The money is coming and will flow like a river but for only a short, somewhat predictable, period of time.
The question is will Los Angles be ready to go to the mat to guarantee every dollar spent is spent here in Los Angeles? Will they step up and fight to keep the jobs here? Will they resist politics to do what is right for this region? Time will tell but if any of these dollars go anywhere else it won't be because the city was caught off guard.
Sunday, December 8, 2013
Wednesday, December 4, 2013
THANK YOU IS COMMUNICATION FOR PEOPLE
Thank you acknowledges an act someone does for someone else with no
expectation in return.
When we open a door, give up a seat, let someone pass or do an
especially good job we are giving a gift. Not a birthday or holiday
gift, but a gift none the less.
We are acknowledging someone else is in the doorway, on the road, in
the office or on the bus. We are saying, for the moment, allow me to be
deferential to you, to your needs. It is a gift of kindness.
The reality is when we perform these gestures of recognition they are
done willingly and the benefits received are all in the doing.
The completion of the dialog is the expression: thank you. That
expression says, I know what you did for me. I know in its own small
way it is a gift and, while I appreciate it, more importantly I
recognize in that one split moment in time you are a part of my life
and I welcome you into it.
Don't ever overlook a thank you. It is a human expression that no
other species enjoys.
Let's not lose it.
Friday, November 15, 2013
Disasters: you are alone
Disasters: you are alone:
The images that resulted from hurricane Haiyan, in the
Philippines, are devastating. It is hard to believe one force of nature could
have such an effect. Not that the images represent something more terrible than
those of Katrina, or Sandy or, Puket or for that matter, any natural
disaster. As humans we live with
nature and we understand the contract we have with it. We know its power, we know its
unpredictability and we know we can’t stop it. Although it thrills us most days
with the sheerness of its beauty we also accept it can plow us under whenever
it wants.
Many of us live with the anxiety, whether during specific
times of the year or throughout the year that comes with earthquakes,
tornadoes, hurricanes, tsunamis or typhoons, often that include residual
floods, fires and always a total sense of chaos. We know the harshness of
nature can, and will, hit us when we least expect it and we accept that no
protocol differentiates where it occurs, who gets hit and who gets spared. There are no entitled people, no
political consideration and no priority. Nature is the quintessential
democracy. Natural disasters are a part of our lives. We live with them,
respect them and can do nothing about them.
But, and I mean BUT in a big way, there are things we have to
know about all of them. Let’s call them the axioms of natural disasters.
First we must recognize we are alone. The moment they hit
the first thing we do is protect ourselves. We can never be in the right place.
There is no such place. We have to depend on instantaneous instincts to keep
ourselves alive. Since there are
generally no warnings it is imperative we first secure our own survivability,
then think about family and friends, but not until we are protected.
Second there will be no quick solution. For a period of
time, 24 hours up to one or two weeks, we have to survive on our own or we will
not survive at all.
Normally when we get hurt and go to the ER there we find
doctors, nurses, medicines and help to care for our wounds. When tens of thousands
of us have the same injuries, the same medical needs, at the same moment there
will never be enough doctors, nurses or medications to cover us all.
Third, we will be faced with virtually no communication, no
power and little or no means of coping. Phones won’t work, there be no email,
texting or cell service. For a society that seems incapable, in good times, of
surviving a few minutes disconnected from our mobile devices we will find
ourselves in a serious, unnatural environment.
History has proven that many with guns will take to the
streets shooting, stealing, raping and assaulting whoever gets in their way.
Looting is a given. No store will be safe. The facilities with food and water
will go first, followed quickly by any enterprise that dispenses drugs, then
virtually all stores will be looted of everything as though someone really
needs, and can use, a television in the midst of an unthinkable powerless
world. But the stores are there, unprotected and those who don’t care will
avail themselves of whatever they want to take. Think about stores that sell guns and ammunition. Who gets
to these first?
There will be no first responders, no authority and
virtually no rules nor law. Often roads will disappear, neighborhoods will lose
their boundaries, power lines will be down and gas valves will be open only
intensifying the threat of total personal annihilation.
Over time order will replace the chaos. Needed supplies will
arrive with those nearest the supply lines first followed, at the end, by the
outliers. The injured will be cared for, the dead buried. Finally the personal
lives of everyone involved will be rebuilt with borrowed money, the good will
of neighbors and the kindness of strangers around the world who simply want to
help.
Very few, if any, of the law breakers will be prosecuted and
very few lessons will actually be learned. The survivor’s lives will begin to return to normal with
memories of horror welded into their souls.
This is not a
fantasy. This at any moment can be reality. All of us are vulnerable to
the everyday threat of
natural disasters. We can
provide for our own survival by accepting that it could happen to us and that
we have a plan in the event that it does.
There are questions that have to be asked first.
Could we live for a week or two without phones, stores, and
roofs over our heads? Could we stay warm, fed and mobile? Do we have the tools
to free someone buried? Could we stop the bleeding, apply the tourniquet, lower
the fever, and repair the fracture? Could we protect what we have from
renegades who will operate without law, even though we ourselves don’t have
guns? Is there a plan in place for how to connect with family and friends who
live up the street, across town or on the other side of the country?
These are not random questions. We all know neighbors who
could live as such for months based on their own skills but for most of the
rest of us these are unfamiliar skills that might be essential only one time in
our lives. What will we do if we need them and don’t have them?
The answer lies in getting ready now and praying we never
need to use them. Don’t ever be fooled: We are alone.
Wednesday, November 13, 2013
NFL LOCKER ROOMS:
In a piece written in the LA Times on November 12th
Neal Gabler speaks to how the NFL locker rooms are out of touch with the rest
of the world. While I can’t say I completely disagree with Neal Gabler,
although it would be a first, I do agree with the concept of manliness equals
physicality. As young men we all thought that somehow our only option to
harassment, when push came to shove, was through a show of force. As we got older
we learned there are many ways beyond physical to face adversity.
I don’t feel anyone in any workplace situation should be
confronted with physical nor emotional pain that is not tolerable. That level
of tolerance has to be defined by the one receiving the harassment and that
can, and will, vary from one person to another. Some of us are thinner skinned
than others. Fine, but that is the way it is in the real world. But I also feel
a locker is a different work place, a different environment. It is not an
office. Offices do not huddle up before the day and rally to motivate each
other to victory; offices do not think the way teams think. Offices are not judged solely on the
basis of 16 days of work. To equate a locker room with a normal work place is
naïve, although many offices could probably learn a lot from team locker rooms
about teamwork, goals, effort, cooperation, and sacrifice etc., characteristics
that have all but been eliminated by lawyers from most office environments but
thrive in NFL locker rooms.
Lockers are for teams and teams need to build a team
characteristic. The strength of any team is developed when each member of the
team willingly submits their ego to the team. There is no individual on the
team. The team wins and loses together. When the team has a collective ego,
separate from the individual members of the team, it is like having a 12th
player on the field in football, a 6th on the court in basketball
etc. The extra team member is invisible, cannot be defended against and is the
difference between winning and losing. The team is defined by this
characteristic. All members of the team have to buy into this concept.
One only has to look at a winning team. There are no black
players, nor white players, nor Hispanics, or Presbyterians. There are only
teammates, all of which have a job to do and if done properly then they win. As
a team. I find the NFL a
great model against the very concept of racism. Win and they all get more
money, more rewards, more of everything and they each know they won’t win
without the others on the team. Color and everything else be damned. Just do
your job.
In the NFL today management has more interest in marketing
the game than in the game. They want to sell NFL merchandise to women, women
journalists now have to be in the locker rooms and on the sidelines
interviewing coaches and players all so the NFL gets more women as viewers.
Maybe a softer thought process to the game will attract more female viewers,
maybe the game is too rough so they devise ways to hamper how players hit each
other. While it is a fact that the average player today is bigger, stronger,
faster and probably smarter than their counterparts of decades ago it is also a
fact that the physical relativity of one player to another today is the same as
it has always been, they are all bigger, faster and stronger. By hampering how
a player hits another player by fines and penalties makes a player hesitate.
Any one playing sports knows hesitation is a killer. It has to be all or
nothing.
Head injuries have to be recognized and dealt with by
professionals in the medical community. Unfortunately concussions will be part
of the game yet no one should be subject to a concussion and then expected to
go back into the game. There are probably better helmet technologies and there
are other solutions no doubt on the horizon, but the answer does not lie in
asking players to play unnaturally, which is not to say dirty.
If a locker room is a place where camaraderie is established
and they need hazing to create it then have at it. No one should be injured or
hampered from performing at their top level through in- locker room high jinks.
Any player who violates those principles hurts their team and they should be
shunned by their teammates for preventing the team for putting their best
effort on the field.
People like to watch hard-hitting football. It is a physical
and sometimes violent game. Those who play it know all the caveats and yet love
what they are doing. Us, on the sidelines, who don’t play, but love to watch,
should not suggest how they ought to play the game nor should we carry on the
way we have for the last few weeks because something we don’t understand took
place in a place we don’t understand yet we feel qualified to solve. We don’t
and we shouldn’t.
Sunday, April 21, 2013
NEWS EXCLUSIVES
NEWS EXCLUSIVES:
I remember when I was publishing the Hollywood Reporter the editor kept a count of our “exclusives”. This, she said was a meaningful measure of how well we were doing our job. I completely agreed but only on the basis that the exclusives were meaningful, not simply a lower level story that had meaning only to a few of our readers.
When I took a count of what our actual exclusives were and
excluded those we counted but were far less meaningful we were about at parity
with the other media serving our market. No media thinks it will get all the
meaningful news first and works very hard to get as many as possible but the
truth is the more meaningful the news the more widely covered it will be and
getting something exclusive will be very difficult.
Keep in mind the only one who knows something is exclusive
is the one reading the media that is making the claim, so the reason for the
bragging must be about holding on to the reader or viewer one has. Problem is if the “exclusive” is wrong,
like the CNN debacle of this past week then the media only reinforces how poor
a job they are doing and will force viewers, readers to look elsewhere for the
“real” news.
I don’t know why this concept of exclusive is so pervasive
in media today but it is almost epidemic. Every media wants to be first or
exclusive and will report almost anything that they can just to be able to say
it was exclusive.
Getting a news story first was always the goal but there was
always the unspoken rule that the news be verifiably correct. Speed of
reporting the facts was the object. That is no longer the case forcing readers
and viewers to become more jaded in their assessment of media in general and
news media in particular.
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