David Brooks, of the New York Times, has a piece in this
mornings paper, (October 10, 2014) making the point that when Citizens United
was passed by the supreme court there were Democrats who felt the end of their
party was at hand. Now several years later, according to Brooks, the monies
spent by the Democrats are equal to, or even greater than, those being spent by
the Republicans. In fact, according to his research, many of the candidates
that lost elections actually had more money spent on their campaign than their opponents.
So in Brook’s opinion the court’s ruling has not negatively impacted the election
process in the way it was predicted to.
I disagree. The
truth is money has done more damage to the entire electoral process, and by
implication, more to the detriment of our country, even if it has not resulted
in getting people elected.
The fallacy in Brook’s argument goes to a concept I call
equalization. That is if everyone spends the same amount of money on something
it is the same as no one spending anything on it. Think about it, I spend one
million to get my candidate elected and you spend half of that on your
candidate, I have an advantage. But if you spend the same million as I do then
we are equal and it will not be the amount of monies spent on the candidates but
rather the message brought forth by each of them.
The real problem with Citizens United is it falsely gives
the impression that the most money spent on one candidate versus another will actually
win elections. This theory has
resulted in far too many people, with too much money to waste, coupled with
their own personal agendas, spending foolish amounts of money on candidates
that have no better chance at winning, if the other side spends the same amount
on their candidate.
I often think of performance enhancing drugs, (PED’s), in
sports. The athlete thinks taking drugs helps his/her cause by enhancing their performance. But what happens if ALL athletes take
the same drugs? Are we not back to square one? What the athlete using drugs is
really saying is “I will take PED’s on the condition you don’t. That way I do have an advantage”. In
the end if everyone takes them it will be the same as if no one took them. It
is cheating by looking for an artificial advantage not related to talent but
requires secrecy so no one else does the same thing. Otherwise it makes no
sense.
What Citizens United has done is to vastly increase the
amount of money spent on elections under the false impression that the more
spent will result in more winners, while it has taken out of the process the
qualifications, ideas, strategies and plans of the candidates and replaced them
with an addiction to raising money.
If the premise that more money breeds more winners was
dropped by all candidates, they would spend less money, need less time to raise
more and could focus on sharing their positive message with voters rather than overwhelming
the voter with negative advertising focused on the other candidate’s
shortcomings.